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Sunny Li
Graphic designer focused on brand identity, editorial, print, and typography. Working across web, art direction, packaging, photography, with occasional experiments in motion and 3D. Illustrator at heart, creating until my last breath. 
Currently breathing in California, sharing worldwide.  

Brand Identity
2020
Arte Luise HotelOpened in 1995 as a true artists’ project, the 'Luise' (also known as Arte Luise Kunsthotel) has evolved into a unique and comfortable hotel situated in the heart of Berlin. With 50 rooms, each designed by a different artist, the hotel is a living gallery where every space embodies the distinct vision and philosophy of its creator. The fusion of its central location in Berlin-Mitte, the imaginative expression of diverse artistic concepts, and the urban, intimate atmosphere of the hotel served as key inspirations for my design. Berlin, with its openness and raw creative energy, encourages us to reconnect with the innate human desire to create.

The design aims to reflect both the hotel's unique personality and the spirit of Berlin, while engaging audiences by awakening the creative force present within everyone.

Rough, handmade graphic elements were embraced to craft a quirky, whimsical identity system for Arte Luise Hotel.