Arte Luise Hotel
Year:
2020
Keyword:
Brand Identity
Student Project at ArtCenter College of Design
Special Thanks: Annie Huang Luck
Opened in 1995 as an authentic artists’ project, the 'Luise' (AKA 'Arte Luise Kunsthotel') has developed into a comfortable hotel in the center of Berlin. The hotel has a total of 50 rooms, and each room was designed by a different artist based on their unique concept and philosophy.
The combination of the unique location in Berlin-Mitte, the inspiring realization of diverse artistic concepts, and the pleasant, urban atmosphere of this small hotel are the keys to the design inspiration. As human beings, we all have the nature of 'making stuff'. And Berlin is a city that’s so expressive, free, and allows us to face the true artistic self. In this project, I use a rough and handmade graphic element to create a quirky yet whimsical identity system for Arte Luise Hotel. The primary objective is to reflect the brand's and the city's personality. Meanwhile, to build an interaction with the audience by recalling the creative force rooted in every individual's soul.
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In-Room Essentials
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Bathing Set Label Design
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Coaster Design
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Restaurant Menu
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Arte Luise Look Book: The History of Arte Luise
Size: 7.5 * 10.75 in
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Arte Luise Look Book: Hotel Room Highlights
Size: 7.5 * 10.75 in
↓
Color Book
Size: 289 * 380 mm
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Poster Series
Size: 24 * 36 in ea.
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Spatial Design
↓
Instagram Curation
@arte_luise
Arte Luise Hotel
Keyword: Identity System
Year: 2020
As human beings, we all have the nature of making stuff. And Berlin is a city that’s so expressive and free. Arte Luise Hotel is an art hotel that opened in 1999, in Berlin, Germany. The hotel has a total of 50 rooms, and each room was designed by a different artist based on their unique concept and philosophy. This project uses rough and free-form graphic language to create an identity system for the Arte Luise Hotel that not only reflects the personality of the brand, the city but also build interaction with the audience by recalling the artistic force rooted in everyone’s soul.
↓
In-Room Essentials
↓
Bathing Set Label Design
↓
Coaster Design
↓
Restaurant Menu
↓
Arte Luise Look Book: The History of Arte Luise
Size: 7.5 * 10.75 in
↓
Arte Luise Look Book: Hotel Room Highlights
Size: 7.5 * 10.75 in
↓
Color Book
Size: 289 * 380 mm
↓
Poster Series
Size: 24 * 36 in ea.
↓
Spatial Design
↓
Instagram Curation
@arte_luise
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© 2021 Sunny Tianqing Li