Sunny Tianqing Li •   grafiks  
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sunny.design
Sunny LiGraphic designer focused on brand identity, editorial, print, and typography. Working across web, art direction, packaging, photography, with occasional experiments in motion and 3D. Illustrator at heart, creating until my last breath. 
Currently breathing in California, sharing worldwide.  
Art Direction, OOH, Illustration
2023Apple iPhone 14: Hello Yellow iPhone 14 Spring refresh campaign introducing the new yellow colorway through a vibrant visual rollout. Contributions included hardware art direction for retail and channel stores, leading out-of-home art direction, illustration development in collaboration with Alva Skog, and supporting the campaign film by helping ensure consistency in tone and character expression in close partnership with the Brand team.

CreditsDesign Team
Alex Broadhurst, Stella Lee, Marc Alcock, Arni Freidling, Cynthia Lou, Neil Tsai, Korie Cull, Pat Charoensiri, Nayan Graf, Lukas Popp, Kenneth Kuh, Jarrod Barretto, Ji Eun LeePartnersAlva Skog Illustrator, François Rousselet Director
In memory of Diego Cardoso de Oliveira — thank you for your wisdom and bright spirit.
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